Ivanna’s career starting in the world of advertising where she was the brand manager for Dannon. She oversaw all aspects of the product line, from creation and look of the packaging to the print and commercial marketing campaigns behind them.
While in Kiev, Ukraine, she began to direct commercials, but soon jumped the pond and immediately found herself directing 3 music videos for one of America’s most iconic artists, Bon Jovi. These 3 videos caught the eye of the music video industry and catapulted Ivanna into shooting back to back videos for such artists as Good Charlotte, Nathan Sykes, Komox, Julia Brennan, Kylie Hughes and Foxtrax within 6 months. With her passion for music and unique artistic style influenced by her upbringing in Eastern Europe, she’s well on her way to put her creative stamp in the music video and advertising industries.